TNT Post joins forces with DMA to promote green direct mail

by Nikki Sandison, Marketing Direct 23-Apr-09, 08:00

LONDON - TNT Post and the Direct Marketing Association have signed a letter of understanding pledging commitment to working together to promote environmental best practice within the direct mail sector.

The letter contains a call for the responsible use of direct mail and proposes the implementation of at least two joint initiatives over the next 12 months.

TNT Post claims to have a firm track record of bringing ethical innovations to the market, including its CarbonNeutral mailing service and greenPost product, which will provide a foundation for future projects.

The projects will be developed by a strategy group formed of TNT Post and members of the DMA's Mailing Houses Council, and will be aimed at businesses of all sizes.

In line with the PAS 2020 environmental standard, TNT Post and DMA will work together to deliver advice, recommendations and information to help minimise the environmental impact of direct mail.

Gillian Lyall, chair of the DMA's Mailing Houses Council, said: "The signing of this letter of understanding indicates the DMA and TNT Post's commitment to both the continued growth of the sector and the environment.

"It sets out a positive framework of how we, and the rest of the industry, can work together to create a more advantageous situation for all organisations operating in the sector."

Nick Wells, chief executive of TNT Post UK, said: "As a trusted provider of postal and direct mail services and solutions to thousands of organisations large and small, TNT Post is well placed to generate interest amongst businesses and mailing houses.

"This expertise, coupled with the DMA's market position, underpins the strength of this joint effort."