Ogilvy wins $200m UPS global account
NEW YORK - Ogilvy & Mather Worldwide has won the $200m global ad account for delivery firm UPS.
The WPP agency saw off competition from Euro RSCG and Young & Rubicam, after its sister agency JWT pulled out of the pitch last week complaining that the terms were unreasonable.
The account will move out of global incumbents McCann-Erickson, Universal McCann and MRM, all part of Interpublic Group.
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The pitch was handled by the AAR.
UPS ad: $200m global account
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