Entertainment News
IPC drills down into 'hard to target' young men
by Staff, Brand Republic 04-Jul-08, 14:45
LONDON - Non-committal, cynical about marketing and advertising, and brand-savvy are just some of the observations to emerge in research into the lifestyles of young men from Loaded publisher IPC Media in an effort to better market to this hard-to-reach group.
DDB wins £85m global Tourism Australia account
by Kunal Dutta, Brand Republic, 04-Jul-08, 09:35
LONDON - DDB Worldwide has scooped the £85m Tourism Australia account after a final shoot-out against Saatchi & Saatchi.
Google ordered to reveal details of every YouTube user
by Jennifer Whitehead, Brand Republic, 04-Jul-08, 08:20
NEW YORK - Google has been ordered by a US court to handover the personal details of everyone who has ever watched a video on YouTube, which it owns, as the result of a court case brought by MTV's parent company Viacom.
BBC considers pre-booking service for iPlayer
by Jennifer Whitehead, Brand Republic, 03-Jul-08, 15:25
LONDON - The BBC Trust is launching a consultation into adding a "pre-booking" function to the iPlayer, which would allow users to order downloads such as 'Doctor Who' ahead of broadcast, instead of waiting until it has been shown.
Kia Motors renews sponsorship of CSI shows on Five
by Staff, Brand Republic, 03-Jul-08, 10:40
LONDON - Kia Motors, the Korean carmaker, has renewed its sponsorship of US crime dramas on Five and Five US.
BP becomes sixth top-tier London Olympics sponsor
by Staff, Brand Republic, 03-Jul-08, 09:30
LONDON - BP has been unveiled as the sixth top-tier domestic sponsor of the London 2012 Olympic Games.
Yahoo! signs to 3 UK as advertising partner
by Staff, Brand Republic, 03-Jul-08, 11:20
LONDON - Yahoo! has signed a deal with 3 UK to exclusively sell banner and sponsored links advertising on its portal, Planet 3.
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