Entertainment News

GamesRadar site renamed TombRadar for game launch

by Nikki Sandison, Brand Republic 21-Nov-08, 12:35

LONDON - Future has changed the name of GamesRadar.com to TombRadar for one day to promote the launch of the latest Lara Croft 'Tomb Raider' game.

Popbitch re-appoints w00t!media to handle agency sales

by Nikki Sandison, Brand Republic, 21-Nov-08, 10:55

LONDON - Popbitch, the celebrity gossip website and newsletter, has reappointed digital advertising sales house w00t!media to manage its media agency relationships.

Betfair to pay £10,000 for commercial goal celebration

by Nikki Sandison, Brand Republic, 20-Nov-08, 12:45

LONDON - Betfair, the online betting company, is offering £10,000 to the first Premier League footballer to perform a commercial goal celebration to promote the launch of its TaiKai football prediction game.

World Wrestling Entertainment: social network site

WWE launches social network site

by Staff, Brand Republic, 20-Nov-08, 11:35

NEW YORK - World Wrestling Entertainment (WWE) has launched WWE Universe, a social networking site, following the launch of its online video player last month.

Australia film panned by critics as cliched tourism ad

by Nikki Sandison, Brand Republic, 19-Nov-08, 11:50

LONDON - Baz Luhrmann's £86m epic film 'Australia' has disappointed many critics following its premiere in Sydney last night, with some reviews saying it is just a tourism ad for the country, littered with clichés and exaggerated accents.

Johnson & Johnson axes Olympic sponsorship

by Nikki Sandison, Brand Republic, 18-Nov-08, 13:55

LONDON - Johnson & Johnson is dropping out of its global sponsorship deal with the International Olympic Committee, worth up to $100m (£67m) over four years, leaving the 2010 Vancouver Winter Olympics and London 2012 without important funding.

MySpace launches Lionsgate movie profile skins

by Dan Leahul, Brand Republic, 18-Nov-08, 11:20

LONDON - Lionsgate studios has released free profile skins for MySpace users based on the films 'Transporter 3', 'Punisher: War Zone' and 'The Spirit', which can be used to win one of three prizes.