Ghd launches twisted fairytales ad campaign
Hair-styling brand ghd is to launch its first TV ad since appointing agency Rainey Kelly Campbell Roalfe/Y&R to its global advertising business.
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The ad is based around ‘Twisted Fairytales' and includes characters such as Rapunzel, Red Riding Hood and Cinderella. It has the strapline "You can do anything with your hair"
The print and online campaign launches on 10 November while TV goes live on the 13 November.
Earlier this year, ghd appointed Guy Longworth as global brand director.
Since his appointment ghd has teamed up with beauty brand Benefit Cosmetics to launch a limited edition set, containing ghd stylers, a styler bag and mini cosmetics kit from Benefit.
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