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					<title><![CDATA[Brand Republic in FMCG]]></title>
					<link>http://www.brandrepublic.com/</link>
					<description><![CDATA[Latest marketing & media news from Brand Republic]]></description>
					<language>en</language>
					<lastBuildDate>Fri, 27 Nov 2009 19:09:11 GMT</lastBuildDate>
					<managingEditor>brandrepublic@mail4.haymarketbusinessinteractive.com</managingEditor>
					<webMaster>brandrepublic@mail4.haymarketbusinessinteractive.com</webMaster>
					
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					<title><![CDATA[Nielsen data on advertising spend reveals how UK brands are responding to the recession]]></title>
					<link>http://www.brandrepublic.com/Industry/FMCG/News/970164/Nielsen-data-advertising-spend-reveals-UK-brands-responding-recession/</link>
					<description><![CDATA[LONDON - Marketers are still cutting their advertising budgets, but at a slower rate, according a study by The Nielsen Company.]]></description>
					
					<pubDate>Fri, 27 Nov 2009 11:30:00 GMT</pubDate>
					
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					<title><![CDATA[Esprit to combine in-store experience with digital presence]]></title>
					<link>http://www.brandrepublic.com/Industry/FMCG/News/969960/Esprit-combine-in-store-experience-digital-presence/</link>
					<description><![CDATA[LONDON - Clothing brand Esprit will combine in-store marketing with mobile vouchers and its Facebook page in a forthcoming window installation at its flagship Regent Street branch in London.]]></description>
					
					<pubDate>Fri, 27 Nov 2009 11:20:00 GMT</pubDate>
					
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					<title><![CDATA[Video: Go-Cat launches 'free-running' cat ad]]></title>
					<link>http://www.brandrepublic.com/Industry/FMCG/News/970153/Video-Go-Cat-launches-free-running-cat-ad/</link>
					<description><![CDATA[LONDON - Pet food brand Go-Cat, owned by Purina, has launched a humourous campaign featuring a 'free-running' cat called Bobo.]]></description>
					
					<pubDate>Fri, 27 Nov 2009 11:00:00 GMT</pubDate>
					
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					<title><![CDATA[Salary snapshot: Marketing executives]]></title>
					<link>http://www.brandrepublic.com/Industry/FMCG/News/969938/Salary-snapshot-Marketing-executives/</link>
					<description><![CDATA[LONDON - A marketer with this role would usually report to the marketing manager and assist in managing and implementing marketing plans across a wide range of the company's products.]]></description>
					
					<pubDate>Fri, 27 Nov 2009 09:45:00 GMT</pubDate>
					
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					<title><![CDATA[Agencies vie for TCP and Buttercup integrated accounts]]></title>
					<link>http://www.brandrepublic.com/Industry/FMCG/News/969784/Agencies-vie-TCP-Buttercup-integrated-accounts/</link>
					<description><![CDATA[The company behind TCP and Buttercup has called a review of the brands' above-the-line accounts.]]></description>
					
					<pubDate>Thu, 26 Nov 2009 06:00:00 GMT</pubDate>
					
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					<title><![CDATA[Henkel kicks off £150m global media review]]></title>
					<link>http://www.brandrepublic.com/Industry/FMCG/News/969757/Henkel-kicks-off-150m-global-media-review/</link>
					<description><![CDATA[LONDON - Henkel, the multinational FMCG company that owns brands including Right Guard and Schwarzkopf, is reviewing its estimated £150 million global media planning and buying account.]]></description>
					
					<pubDate>Thu, 26 Nov 2009 06:00:00 GMT</pubDate>
					
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					<title><![CDATA[Ex Procter & Gamble global media head Bernhard Glock joins media-barter firm Miroma]]></title>
					<link>http://www.brandrepublic.com/Industry/FMCG/News/969623/Ex-Procter---Gamble-global-media-head-Bernhard-Glock-joins-media-barter-firm-Miroma/</link>
					<description><![CDATA[LONDON - Bernhard Glock, the former global media chief responsible for Procter & Gamble's $8.5bn media budget, has become a non-executive director of Miroma, which specialises in media barter.]]></description>
					
					<pubDate>Wed, 25 Nov 2009 12:20:00 GMT</pubDate>
					
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					<title><![CDATA[The Independent launches online voucher search service]]></title>
					<link>http://www.brandrepublic.com/Industry/FMCG/News/969596/Independent-launches-online-voucher-search-service/</link>
					<description><![CDATA[LONDON - The Independent has joined the growing list of national newspapers to launch its own online voucher and offers site.]]></description>
					
					<pubDate>Wed, 25 Nov 2009 11:26:00 GMT</pubDate>
					
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					<title><![CDATA[Andrex updates packaging for coloured toilet rolls]]></title>
					<link>http://www.brandrepublic.com/Industry/FMCG/News/969592/Andrex-updates-packaging-coloured-toilet-rolls/</link>
					<description><![CDATA[LONDON - Toilet tissue brand Andrex is rolling out a new range of packaging to give its products a more 'natural' appearance.]]></description>
					
					<pubDate>Wed, 25 Nov 2009 11:15:00 GMT</pubDate>
					
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					<title><![CDATA[Actress Reese Witherspoon fronts Avon tie with domestic-violence charity Refuge]]></title>
					<link>http://www.brandrepublic.com/Industry/FMCG/News/969420/Actress-Reese-Witherspoon-fronts-Avon-tie-domestic-violence-charity-Refuge/</link>
					<description><![CDATA[LONDON - Avon UK has teamed up with the charity Refuge to help tackle domestic violence.]]></description>
					
					<pubDate>Wed, 25 Nov 2009 11:00:00 GMT</pubDate>
					
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