Financial Services News

Publicis acquires legendary Wall Street PR agency Kekst

by Staff, Brand Republic 03-Jul-08, 10:45

NEW YORK - Publicis Groupe has acquired the US financial PR agency Kekst and Company, in a deal reputed to be worth over $100m.

Experian appoints new director of CreditExpert

by Sarah Finley, Brand Republic, 03-Jul-08, 11:00

LONDON - Experian has appointed Peter Turner as director and general manager of CreditExpert, the online credit monitoring and identity fraud protection service.

Camelot backs return of grand-a-week scratchcard

by Jennifer Whitehead, Brand Republic, 02-Jul-08, 15:15

LONDON - Camelot is launching an ad campaign featuring a man on the "bus ride from hell" to promote the return of its £2 scratchcards that offer a prize of £1,000 every week for a year.

Quote Genie: advertised in Asrecommended

Use of direct channels improves online traffic

by Jacquie Bowser, Brand Republic, 02-Jul-08, 10:00

LONDON - Direct marketing drives online traffic by up to 40%, according to collaborative publisher Tilt, which created its own insurance broker brand to conduct the research.

City Republic: fears of high street downturn hit M&S

by Stephen Foster, Brand Republic, 02-Jul-08, 09:15

LONDON - Having made a high-street comeback, M&S shares plummet as consumers tighten their belts, writes Stephen Foster, with the downturn also hitting classified revenues at Trinity Mirror.

Coverzones launches digital campaign to boost traffic

by Jacquie Bowser, Brand Republic, 30-Jun-08, 11:30

LONDON - Online business insurance marketplace Coverzones is launching a digital marketing campaign to boost brand awareness and increase traffic from key business targets to its site.

Flexicover hands e-CRM and website work to Crayon

by Kate Langtry, Brand Republic, 25-Jun-08, 15:40

LONDON - Direct travel insurance brand Flexicover has appointed Crayon to set up an email marketing programme and redesign its portfolio of UK websites.