Financial Services News

Levy: chairman and CEO of Publicis

Publicis acquires legendary Wall Street PR agency Kekst

by Staff, Brand Republic 03-Jul-08, 10:45

NEW YORK - Publicis Groupe has acquired the US financial PR agency Kekst and Company, in a deal reputed to be worth over $100m.

 
 
 
Turner: to head Experian's CreditExpert

Experian appoints new director of CreditExpert

by Sarah Finley, Brand Republic, 03-Jul-08, 11:00

LONDON - Experian has appointed Peter Turner as director and general manager of CreditExpert, the online credit monitoring and identity fraud protection service.

 
Camelot: scratchcard ad

Camelot backs return of grand-a-week scratchcard

by Jennifer Whitehead, Brand Republic, 02-Jul-08, 15:15

LONDON - Camelot is launching an ad campaign featuring a man on the "bus ride from hell" to promote the return of its £2 scratchcards that offer a prize of £1,000 every week for a year.

 
Quote Genie: advertised in Asrecommended

Use of direct channels improves online traffic

by Jacquie Bowser, Brand Republic, 02-Jul-08, 10:00

LONDON - Direct marketing drives online traffic by up to 40%, according to collaborative publisher Tilt, which created its own insurance broker brand to conduct the research.

 

City Republic: fears of high street downturn hit M&S

by Stephen Foster, Brand Republic, 02-Jul-08, 09:15

LONDON - Having made a high-street comeback, M&S shares plummet as consumers tighten their belts, writes Stephen Foster, with the downturn also hitting classified revenues at Trinity Mirror.

 
Coverzones: launches digital campaign

Coverzones launches digital campaign to boost traffic

by Jacquie Bowser, Brand Republic, 30-Jun-08, 11:30

LONDON - Online business insurance marketplace Coverzones is launching a digital marketing campaign to boost brand awareness and increase traffic from key business targets to its site.

 
Flexicover: online rebranding

Flexicover hands e-CRM and website work to Crayon

by Kate Langtry, Brand Republic, 25-Jun-08, 15:40

LONDON - Direct travel insurance brand Flexicover has appointed Crayon to set up an email marketing programme and redesign its portfolio of UK websites.

 

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