Financial Services News
Crédit Agricole signs Sean Connery to push brand outside France as a 'green bank'
by Alex Brownsell, marketingmagazine.co.uk 24-Nov-09, 14:30
LONDON - French high-street bank Crédit Agricole has signed up former James Bond star Sean Connery to front an ad campaign pushing the brand outside of France.
Lloyds TSB launches campaign targeting flood victims
by Alex Brownsell, marketingmagazine.co.uk , 24-Nov-09, 10:45
LONDON - Lloyds TSB has launched a campaign targeting customers who have been affected by recent flooding across the country.
Top 20 slang brands
by Bill Britt, marketingmagazine.co.uk , 24-Nov-09, 08:55
LONDON - McDonald's may be attempting to trademark its popular slang name, 'Maccy D's', but it isn't the only multinational to be given a 'slang brand' by consumers.
Aviva to maintain high marketing spend in 2010
by Alex Brownsell, marketingmagazine.co.uk , 20-Nov-09, 10:30
LONDON - Aviva chief marketing officer Amanda Mackenzie has confirmed the financial services giant is to continue investing significantly in marketing next year.
Santander takes on rival banks with 'no fees' current account
by Fiona Ramsay, marketingmagazine.co.uk , 20-Nov-09, 09:25
LONDON - Santander is launching a 'fee-free' bank account just days before a ruling on unauthorised bank charges is expected.
Santander launches current account with no fees or penalty charges
by Jacquie Bowser, Brand Republic, 20-Nov-09, 09:15
LONDON - Santander has launched a bank account that does not impose any fees on the holder, including overdraft fees and the fees usually imposed on customers when they withdraw money while overseas.
And in the real world... M&S, Cadbury, Mothercare and more
by Kate Nettleton, campaignlive.co.uk , 19-Nov-09, 10:49
LONDON - Today's round-up of the biggest business stories.
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