Coverzones launches digital campaign to boost traffic

by Jacquie Bowser Brand Republic 30-Jun-08, 11:30

LONDON - Online business insurance marketplace Coverzones is launching a digital marketing campaign to boost brand awareness and increase traffic from key business targets to its site.

The campaign, created by digital marketing agency iCrossing, combines paid search, natural search and display advertising.

iCrossing will use the data gained from the paid and natural search campaigns to pinpoint the most relevant websites for the display campaign.

Coverzones works in partnership with major business insurance companies, including Allianz, Hiscox and AIG to provide cover for more than 700 types of small and medium-sized businesses.

SMEs can rapidly search the market, compare business insurance and then make their purchase all on the Coverzones website.

Users get an unlimited number of free online quotations, which they can save and manage in their own MyCoverzones account, alongside any insurance purchases they have made.

Mel Alcock, chief client officer of iCrossing in the UK, said: "Coverzones is an exciting challenger brand that offers its target business customers an intelligent way of buying and managing their insurance portfolios.

"To guarantee that we are delivering on the core objectives, we have blended our expertise in natural and paid search with our extensive knowledge of how consumers relate to brands online to develop a winning campaign for Coverzones that will deliver consistent and long-term results."