MasterCard reviews global business-to-business ad account

by Matt Williams, campaignlive.co.uk 02-Nov-09, 10:15

LONDON - MasterCard has called a review of its global business-to-business creative advertising account.

The financial services brand has issued a request for proposals to a number of ad networks, in a bid to improve the efficiency and effectiveness of the way that the company portrays itself to businesses.

Currently, MasterCard uses a number of agencies to work on business-to-business advertising projects, depending on the division of the company and the market that the ads are released in.

MasterCard is now understood to be keen to better streamline its approach by appointing a single advertising shop to lead its marketing across all sectors.

Agencies have until 11 November to return the RFP document, with a shortlist being drawn up towards the end of the month.