Media News

Click-through rates: InSkin posts results

InSkin claims 3.2% click-through rate for video format

by Daniel Farey-Jones, Brand Republic 09-Nov-09, 12:00

LONDON - InSkin Media's video wrap-around ad format has achieved average click-through rates of 3.2% since its launch earlier this year.

Bobba Bar: from the makers of Habbo Hotel

Sulake launches virtual world Bobba Bar for mobile users

by Jacquie Bowser, Brand Republic, 09-Nov-09, 11:30

LONDON - Sulake, the creator of online world Habbo Hotel, has launched Bobba Bar, a virtual bar for mobile phone users that allows them to make friends and date people from all over the world.

Apple iPhone: introduces Wallace and Gromit app

Wallace & Gromit star in iPhone comics

by Staff, Brand Republic, 09-Nov-09, 11:15

LONDON - Wallace & Gromit, the Aardman Animations characters that have just celebrated their 20th birthday, are to be made available via iPhone in the form of a comic book series.

News Corp may hide sites from search engines after paywall is erected

by Jennifer Whitehead, Brand Republic, 09-Nov-09, 11:05

LONDON - Rupert Murdoch has said that once News Corp starts charging for access to its online newspapers, it will block search engines such as Google from adding its content to their search results.

Murdoch: aims to remove his newspapers' content from Google

Murdoch to pull newspaper content from Google

by Sara Kimberley, mediaweek.co.uk , 09-Nov-09, 11:00

LONDON - News Corp chairman and chief executive Rupert Murdoch has said his company will remove its newspaper content from Google when it starts putting its titles' websites behind paywalls.