Give Australia a new identity, win £1,000

by Darren Davidson, Brand Republic 13-Oct-09, 08:30

LONDON - An Australian design agency has launched a global competition challenging people to rebrand the country, with a A$2000 (£1,015) prize on offer for the winner.

The competition, which calls for people to submit a logo and strapline for the country, is being run by Australian crowdsourcing firm, DesignBay.

It has been launched in response to the Federal Government's recent announcement that it is looking for an agency to develop a new brand identity to embody Australia in the 21st century.

The government, through the Australian Trade Commission, has set aside a budget of $20m over four years to promote Brand Australia internationally.

The competition, which is open to anyone anywhere in the world, will run over two weeks, with the winners and short-listed entrants announced in B&T magazine in November.

The winning entry will receive a A$2,000 prize, with cash prizes also given to second- and third-placed entrants.

The winner will be decided by a public vote, industry professionals, DesignBay staff and the editorial team at B&T, the Australian advertising and marketing magazine, which is helping to run the competition.

Those wishing to take part can visit a dedicated website, where submitted entries can also be viewed.

The competition is open from 4pm on October 13, 2009, closing at 5pm on October 29, 2009.

DesignBay founder Alec Lynch, said: "Australia's brand is important. We want to find the best logo and tagline ideas that Australia's creative talent and the world can come up with and we're going to offer them, for free, to the government.

"We want to give people the opportunity to contribute to Australia's brand and we want Australia's brand to be the best it can be."