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Future Foundation promotes Clark to global role

by Jacquie Bowser Brand Republic 08-Oct-07, 12:00

LONDON - Future Foundation, the market research company, has promoted Barry Clark to the newly created position of global account associate director.

Clark will be tasked with leading the development of a new global insight programme, entitled nVision Global, which will compare lifestyles and consumer behaviour across 37 countries.

He was previously head of client services for the company's online consumer insight service, nVision. The growth of nVision across Europe has provided a benchmark for the new service and Clark will be rolling the research out across countries including Brazil, Russia, India, China, Japan, the US, South Korea and Turkey.

Prior to Future Foundation, Clark was senior marketing manager at HarperCollins Publishing.

Christophe Jouan, managing director of Future Foundation, said: "Barry's excellent knowledge and understanding of consumer trends, combined with his ability to build effective rapport with clients, made him an excellent appointment to lead our global service."

The programme expected to be launch this autumn.

Clark said: "It is a very exciting programme and I am delighted to be heading up its rollout. Global brands are demanding greater comparative insights today and the need for incisive and actionable consumer insights to ensure these brand values resonate whatever the market, can not be emphasised enough."