Carphone Warehouse plans social media campaigns
LONDON - The Carphone Warehouse has appointed agency Face to work on a social media strategy for the brand.
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The Carphone Warehouse is attempting to increase sales of laptops and broadband services, as well as its core mobile range, by engaging with new audiences. The Carphone Warehouse will use social media, experiential, consumer-interaction and word-of-mouth campaigns.
Rival Phones4u has relied on a strong viral element to engage with its core youth audience with its recent ‘Are you popular' campaign.
The Carphone Warehouse will use Face to monitor the buzz about The Carphone Warehouse brand, and perceptions associated with it.
The company already uses Twitter to communicate with customers, answer questions and deal with technology issues but aims to increase its social media activity.
Comments
Ehsan Khodarahmi - 10/08/2009
It is interesting to see how many big names are turning to SM everyday. Let's hope like of Habitat won't happen again and all SM campaigns be like of Dell, Blue Jet etc. But anyway the last Twitter activity by the brand was on 22 July - is Face going to take the ownership of all aspects of the brands SM presence as a campaign or an ongoing project?