Analysis
Marketing skills: The training drain
Marketing 01-Jul-08
Organisations that view training as an expendable and discretionary area of spend will suffer, writes Jane Simms.
Sector Insight: Underwear retailing - Form and function fuel sales
by Jane Bainbridge, Marketing, 01-Jul-08
Women looking to enhance their body shape and a desire for low prices are driving the market.
Broadcasting: Commercial radio fights back
Marketing, 01-Jul-08
The commercial radio sector is pursuing innovative revenue models as part of efforts to stem the growing local and national dominance of the BBC, writes Alison Donnelly.
Profile: Facing the music - John Mills, Managing director, Gaymer Cider Company
by Gemma Charles, Marketing, 01-Jul-08
He may be hitting 50 this autumn, but Gaymer Cider Company's John Mills is still getting down with the kids. Last month, he was hanging out with moshers at the Download festival, while last weekend was spent at Glastonbury.
Media Analysis: Could second helpings choke TV?
by Alison Donnelly, Marketing, 01-Jul-08
Spin-offs extend the mileage of popular shows, but they may not be a safe bet in the long term.
News Analysis: Cars remain the star
by Jane Simms, Marketing, 01-Jul-08
Despite the pressures on automotive marketing its exponents remain upbeat about the challenge.
News Analysis: Whole Foods eyes the everyday
by Jemima Bokaie, Marketing, 01-Jul-08
The US retailer, yet to turn a profit at its London store, is adopting a more mainstream strategy.
Sector Insight: Dishwashing detergents
by Jane Bainbridge, Marketing, 24-Jun-08, 12:21
LONDON - Greater dishwasher ownership is boosting detergent sales, but hand-dishwashing is still strong.
Rising prices, Gordon Brown and banks top gripes in annual 'Mood of Britain' survey
by Nicola Clark, Marketing, 24-Jun-08, 08:45
LONDON - In 10 years, Britain has turned from Cool Britannia to Cruel Britannia as consumers find themselves struggling to make ends meet, according to research from McCann Erickson. The rising cost of living is the biggest issue facing UK consumers, irrespective of their wealth and age.
The rise of the chief marketing officer
by Jame Simms, Marketing, 24-Jun-08, 08:45
LONDON - The revelation that News International (NI) is searching for its first chief marketing officer to oversee marketing in its Times Media and News Group Newspapers divisions, potentially diluting the roles of marketing directors Katie Vanneck and Roland Agambar, begs two key questions. What should a head of marketing do if someone is brought in over their head to take over elements of their role? And what defines the new breed of CMO emerging in UK corporate life?
Web advertising at regional newspapers helps offset drop in print editions
by Alison Donnelly, Marketing, 24-Jun-08, 08:45
LONDON - Gloomy headlines about the credit crunch may come back to bite newspapers on the backside, as the regional press has become the latest medium to be hit by the economic slowdown.
Tools
Analysis
Sector Insight: Cereal bars
by Jane Bainbridge,
Marketing
17-Jun-08, 13:00
LONDON - The healthy snacking trend has boosted bars Cereal bars, which have expanded beyond their breakfast-on-the-go roots to appeal to a wide audience.
Sector Insight: Chocolate
by Jane Bainbridge,
Marketing
10-Jun-08, 15:00
LONDON - Despite its main constituents being fat and sugar, chocolate has survived better than many other less healthy foods, mainly thanks to its status as an indulgent treat and its dark variants' perceived health benefits.
Sector Insight: Champagne and Sparkling Wine
by Jane Bainbridge,
Marketing
03-Jun-08, 14:55
LONDON - Champagne and sparkling wines are flourishing as consumers' willingness to trade-up persists.
Sector Insight: Yoghurts
by Jain Brainbridge,
Marketing
13-May-08, 15:28
LONDON - The yoghurt sector continues to grow slowly but steadily, with its array of pack formats and healthy credentials bolstering sales. In this trend-driven market, consumers have begun to shift away from low-fat variants toward products with an active health positioning, such as probiotics, and there is room for substantial growth in the yoghurt drinks segment. Products with natural and organic propositions have successfully tapped into shopping trends, and the convenience of yoghurt tube-packs ensures their continued popularity as a children's lunchbox staple.
Opinion
Marketing Mix: Name that brand
Marketing
01-Jul-08
Owned by Jacob's, a subsidiary of United Biscuits, this baked snack was launched in 1929 by Peek Frean.
Marketing Mix: Pen Portrait - Paul Bean, managing director of Sun Branding Solutions
Marketing
01-Jul-08
This elegant writing is the result of a combination of aesthetic appraisal, sheer discipline and consistency. This writer aspires to the highest standards - assessment, planning and follow-through are his watchwords.
Marketing Mix: We'll call you - Primark
Marketing
01-Jul-08
Mix is perturbed that its favourite suit might be the fruit of child labour. Can the low-cost clothes retailer reassure us?
Careers: Just the job - Brand development manager, sweet category, Costa
Marketing
01-Jul-08
Kate Thompson is constantly surrounded by delicious cakes.
Jobs
- Ad Operations Executive
- £24k + benefits
- Account Manager
- £26000-£26000
- Affiliate Strategist - Manchester
- £Excellent
- Marketing Manager
- £35000-£40000
