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LONDON - The issue of consumer engagement has never been higher up the marketing agenda, as brands seek more original and compelling ways to break through the clutter and connect with their target audience.
At the heart of this quest for face-to-face communication are the experiential marketing agencies that aim to generate deeper and more memorable brand relationships through bespoke, branded 'live' events.
Within this special website, some of the leading thinkers from experiential marketing agencies have given us their thoughts on the industry. Their essays and videos come together to form a useful microcosm of this dynamic and ever-changing sector.
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