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Marketing Mix: Pen Portrait - Paul Bean, managing director of Sun Branding Solutions

 

This elegant writing is the result of a combination of aesthetic appraisal, sheer discipline and consistency. This writer aspires to the highest standards - assessment, planning and follow-through are his watchwords.

Essentially, goal-oriented, his sights are permanently set on future events. He has many ideas and needs the freedom of action to bring them to fruition.

Ian Schofield, group sales director at Sun Branding Solutions, says: I'm amazed at how accurate this analysis is. Paul is always looking forward and strives for perfection at every level. This can mean, however, that he gets frustrated when people do not meet the high standards he sets.

He has constant drive and is a very good leader as well as being a great forward-thinker. However, he has a low tolerance of those who lack this 'vision'.

- Diane Simpson FRSA, a founder member of the British Institute of Graphologists, has written three books about handwriting analysis.

Her number is 01244 390681, or visit www.mind-explorer.com.

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