Marketing To Children & Parents

Organised by Haymarket Conferences
26-Jun-08

With over 400 brands being recognised by the average 10-year-old, how do you ensure that your product is both attractive to children and simultaneously appealing to parents?

Introducing Marketing's Second Annual conference:

Engage Children Attract Parents Explore Current Behavioural Insights & Successfully Harness Media Channels To Ethically Optimise Your Brand Exposure

The Cavendish Conference Centre, London. 26 June 2008

Gain insights from the following brands and hear how they are overcoming the ethical grey areas in this colourful market:

• The Disney Store, Start-Rite and CBBC discuss how they are using integrated multi-channel campaigns to effectively communicate their message
• Burger King reveal how they are taking a responsible stance in their marketing to ensure that they are adhering to moral guidelines
• Times Online examine how pester power can be used as a tool for good, while Arla Foods offer insights into how to gain parental approval for your product
• The National Consumer Council, The Advertising Association and an MP join the discussion in our legislation panel
• The NSPCC consider what language is appropriate to use when communicating with kids

Join leading brands already booked on, including:

Hamleys | Speedo | Save the Children | Britvic | Kerry Foods | EA | Chester Zoo | Co-Op Travel | Penguin | Chelsea Football Club | Visit London | Bounty

Visit Marketing magazine's website at www.brandrepublic.com/marketing. We'd also like to thank our media partners Brand Republic www.brandrepublic.com and Campaign www.brandrepublic.com/campaign for helping us produce Engage Children and Attract Parents.

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