PR, Social Networking And Blogging In Practice

Organised by PR Week
27-Jan-09

PR Week's One-Day Conference | 27 January 2009 | The Barbican Centre

With less than a week to go, book now to secure one of the last remaining places. 

Assessing The Impact, Strategic Benefits And Measurable Success Of Dynamic User Engagement Through  PR, Social Networking And Blogging In Practice

www.prandsocialmedia.com

Whether you are new to social media or already an experienced user, this conference is a must for any PR professional wanting to make the most of the ever-evolving, sometimes elusive social media platforms.

1. Integrating Social Media Into Your Strategy
   How do you strike a balance? Pinpoint how to integrate social media without compromising existing successful channels.
2. A Tangible ROI?
   Is it worth your time and money? Discover measurement techniques to set realistic goals and know when you have achieved them.
3. Negative Bloggers
   Determine the impact blogging and social networking can have on your brand to positively deal with negativity and dynamically engage online users.
4. Put PR Theory Into PR Practice
   Gain practical insights into implementing social media plans to target the right platforms for your audience and adopt language and tone that resonates rather than alienates.
5. Will The Blogging Bubble Burst?
   Assess the longevity of social networking with our panel of industry experts – ask them directly about what the future might hold.
   

Fresh for 2009

• Interactive session – Gain practical and proven tips and tricks to make social media part of your 'business-as-usual' communications
• Bloggers’ "speak out" panel – Get into the mind of bloggers to understand what motivates them to get typing
• Social networking case study – gain insights into the successes and pitfalls of social networking from a practical perspective

"A must-have for any PR-guru wanting to still be effective in the digital age."

Communications Manager, Allianz Animal Health, Delegate PR and Social Media 2008

You can watch free videos featuring the top speakers from our marcomms conferences @ www.speakerschannel.tv

Last year's event gained a 98% satisfaction rate. Companies including Bebo, Dell and Kodak shared their experience and practical advice to help social media become a successful driver in delegates’ PR strategy. 

Check back regularly for programme and speaker updates.