PR, Social Networking And Blogging In Practice

Organised by PR Week
27-Jan-09

A One-Day Conference | 27 January 2009 | The Barbican Centre

www.prandsocialmedia.com

Book Now: Book Before the 11 December 2008 and Save £100 Click here

Assessing The Impact, Strategic Benefits And Measurable Success Of Dynamic User Engagement Through

PR, Social Networking And Blogging In Practice

Whether you are new to social media or already an experienced user this conference is a must for any PR professional wanting to make the most of the ever-evolving, sometimes elusive social media platforms

Social Networking and blogging: the only way to effectively communicate with your audience in the digital age? Are you getting involved in these media platforms in your PR strategy? Should you be? If you're doing it, have you harnessed all it has to offer to really engage?

In a world increasingly centred around internet communication, with web 2.0 at its heart, keep your PR and communications team on the pulse to stay one step ahead. Ensure that your message is reaching your target audience in the most effective way and establish codes of engagement and realistic goals in what is an unpredictable arena.

Key Topics Include:

Why use social media in your PR strategy? What are the benefits? How can you measure the impact? Assess how much time and money you should be dedicating to it
Understand how to put blogging and social networking strategies into practice to positively deal with negativity and ensure maximum impact through dynamic engagement with social media users
Will the bubble burst? Assessing the longevity of social networking and blogging and what might come next to ensure you stay one step ahead

Fresh for 2009

Interactive session – Gain practical and proven tips and tricks to make social media part of your 'business-as-usual' communications
Bloggers’ "speak out" panel – Get into the mind of bloggers to understand what motivates them to get typing
Social networking case study – gain insights into the successes and pitfalls of social networking from a practical perspective

"A must-have for any PR-guru wanting to still be effective in the digital age." Communications Manager, Allianz Animal Health, Delegate PR and Social Media 2008

Last year's event gained a 98% satisfaction rate and featured 14 PR and communications professionals. Companies including Bebo, Dell and Kodak shared their experience and practical advice to help social media become a successful driver in delegates’ PR strategy. Join us at our 2009 event which promises to deliver solutions to the issues that you are facing now.

Check back regularly for programme and speaker updates.