Features List
Below are the upcoming features for Marketing
2008 Features list
JANUARY
8-Jan-08 Cinema advertising
16-Jan-08 Market research
23-Jan-08 Recruitment
30-Jan-08 Customer publishing report
FEBRUARY
6-Feb-08 Mobile
13-Feb-08 Luxury
20-Feb-08 Top 100 Advertisers/Experiential marketing/ABC
27-Feb-08 Design
MARCH
5-Mar-08 POP
12-Mar-08 In-game advertising/Ad agency leagues
19-Mar-08 Market research report/Media agency leagues
26-Mar-08 Digital Report
APRIL
2-Apr-08 DM/SP leagues
9-Apr-08 Outdoor
16-Apr-08 Branded content
23-Apr-08 B2B
30-Apr-08 Field marketing report
MAY
7-May-08 Contact centre leagues
14-May-08 Event marketing/Brands We Love and Hate
21-May-08 PR leagues
28-May-08 Power 100
JUNE
4-Jun-08 Customer publishing/Power 100 Next generation
11-Jun-08 DM report
18-Jun-08 Sponsorship leagues
25-Jun-08 Digital report
JULY
2-Jul-08 Training
9-Jul-08 Design leagues
16-Jul-08 Green marketing
23-Jul-08 Search
30-Jul-08 Contact centres report
AUGUST
6-Aug-08 Loyalty marketing
13-Aug-08 Field marketing leagues
20-Aug-08 Biggest brands/ABC
27-Aug-08 B2B
SEPTEMBER
3-Sep-08 Market research leagues
10-Sep-08 Digital Report
17-Sep-08 TV
24-Sep-08 Customer publishing leagues
OCTOBER
1-Oct-08 DM/affinity marketing
8-Oct-08 Sales promotion
15-Oct-08 Outdoor
22-Oct-08 Digital leagues
29-Oct-08 Search
NOVEMBER
5-Nov-08 Incentives
12-Nov-08 Radio
19-Nov-08 Field marketing
26-Nov-08 Venues
DECEMBER
3-Dec-08 Digital Report
10-Dec-08 Agency of the year
17-Dec-08 Review of the year/Adwatch
For general enquiries on features, contact nicola.clark@haymarket.com or richard.abbott@haymarket.com.
| Date | Features |
|---|---|
| 02-Jul-08 | The Training Drain
Training has dropped down the list of priorities for marketers in the past few years – partly down to smaller teams and the increased time pressures. This feature will address how this can be tackled with a focus on what training clients can receive from their existing agencies and trade bodies. It will also assess the issue of apathy towards training amongst senior marketers and how it can be addressed. Contact janesimms@btinternet.com |
| 09-Jul-08 | Marketing Leagues: Design
Our annual design league table ranks design agencies according to their financial performance over the past 12 months. The accompanying feature looks at the key issues affecting the design sector, from packaging and corporate identity to web design and retail. How central are design agencies to the marketing mix? How do they justify their place at the marketing table? Contact scott@scottbillings.co.uk for editorial or richard.abbott@haymarket.com for league enquiries |
| 16-Jul-08 | Revisiting Green
Research from IPC reveals that while 95% of consumers say that the environment is 'everyone's responsibility'. Yet only just over 40% think its 'my responsibility'. The research suggests the environment is not the top concern when making shopping choices - instead they are based on time and money. Supermarkets such as Waitrose, M&S and now Morrisons have put the environment and CSR at the heart of their marketing activity. In the case of M&S even charging consumers for plastic bags this feature will examine if this strategy could backfire. And ask if consumers only want to be green if it is cheap and convenient to do so? |
| 30-Jul-08 | Special report: Contact Centres
This feature will examine the pros and cons of running your call centre in-house, comparing them with the benefits of outsourcing it to a specialist agency. How do you measure the performance of your contact centre? How do contracts work between clients and outsourced centres – and how do clients ensure ROI in the deal? In addition, this feature will look at how contact centres are dealing with demands to communicate with consumers across multiple channels, rather than just the telephone. How do you successfully integrate different channels into the customer experience? Contact Rob McLuhan mcluhan@btinternet.com |
| 06-Aug-08 | Loyalty Marketing With the rising cost of living high on consumer’s agenda how are loyalty schemes adapting. Do consumers value price over rewards given at a later date? This feature will look at developments and innovation in the loyalty marketing industry. Taking a case study approach it will look at what loyalty schemes can offer businesses and ask if businesses need to refocus their loyalty schemes on rewarding their customers rather than simply acquiring valuable customer data. Contact – Nicola.Clark@haymarket.com Deadline – 21st July |
| 13-Aug-08 | Marketing Leagues: Field Marketing
Our annual field marketing league table ranks field-marketing businesses according to their financial performance over the past 12 months. With comment and analysis from industry experts, we also look at the latest issues affecting the sector. Contact richard.abbott@haymarket.com |
| 27-Aug-08 | B2B: Marketing to Business Travellers In a downturn Earlier this year Whitbread’s Premier Inn budget hotel chain stated it had seen a surge in bookings with ‘more savvy’ business travellers staying in £50 a night rooms in the wake of the economic downturn. This feature will look at the increasing cost-awareness amongst business travellers and ask if we are witnessing the birth of a new section of the no-frills travel fraternity. It will ask what this means to advertisers and the broader travel industry? Contact – Nicola.clark@haymarket.com deadline – 8th August
|
| 03-Sep-08 | Marketing Leagues: Market ResearchOur annual market research league table ranks market research agencies according to their financial performance over the past 12 months. The accompanying feature will look at the key issues affecting the research sector. Contact Nicola.clark@haymarket.com |
Jobs
- Ad Operations Executive
- £24k + benefits
- Account Manager
- £26000-£26000
- Affiliate Strategist - Manchester
- £Excellent
- Marketing Manager
- £35000-£40000
