Marketing News and Information - Marketing Magazine

Marketing's Power 100: What they said

by Staff, Marketing
07-Jul-08, 15:15

Pepsi seeks healthier brand for Beckham tie-up

by Jemima Bokaie, Marketing
08-Jul-08, 08:00

Visit London unveils fresh logo to back 2012 Olympics activity

by Jemima Bokaie, Marketing
08-Jul-08, 08:00

BBC iPlayer set to offer social networking facility

by Alison Donnelly, Marketing
08-Jul-08, 09:10

Kellogg declares GDA 'victory'

by Gemma Charles, Marketing
08-Jul-08, 09:00

McDonald's eyes range to draw 'casual diners'

by Gemma Charles, Marketing
08-Jul-08, 08:00

Features

The pitfalls of adopting a new brand name

by Suzy Bashford, Marketing
08-Jul-08, 08:00

LONDON - The 200-year-old British financial brand Norwich Union has little time left. It is soon to be replaced by the less patriotic-sounding Aviva, which its senior management argues will allow it to shake off associations with British parochialism and perform better on the global stage.

When to ditch a strapline

by Gemma Charles, Marketing
08-Jul-08, 08:00

LONDON - For every advertising strapline that enters the public lexicon, dozens more sink without trace or, perhaps worse, suffer the ignominy of being remembered, but viewed with less affection than their predecessor.

Food advertising shifts focus from kids to parents

by Jeremy Lee, Marketing
08-Jul-08, 08:05

LONDON - After years of ignoring parents in favour of their children, brands, particularly in the food sector, have found that legislation and growing opposition to advertising to the latter means they are being forced to open a dialogue with mothers and fathers.

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