News

AXA appoints marketing director for existing customers

by Alex Brownsell, Marketing, 04-Jul-08, 14:24

LONDON - Insurance brand AXA has appointed Jo Cann as its first marketing director for traditional business. Cann, promoted from the corporate benefits side of the company, will head a new team responsible for marketing to existing policyholders.

Tourism Australia hands $169m global account to DDB

by Gemma Charles, Marketing, 04-Jul-08, 09:31

LONDON - Tourism Australia has appointed DDB Worldwide to handle its $169m advertising account for the next three years.

British Airways and Virgin Atlantic mount £100m compensation-fund campaign

by Jemima Bokaie, Marketing, 03-Jul-08, 16:54

LONDON - BA and Virgin Atlantic have been ordered by a US Federal Court to finance an ad campaign to alert consumers of their right to claim refunds following a price-fixing litigation bought against them earlier this year.

Roger Federer plays comedian in Nike ad

by Ed Kemp, Marketing, 03-Jul-08, 16:17

LONDON - Five-time Wimbledon champion Roger Federer is to star in a TV ad that reveals the secret of his success: 'The Coach'.

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Orange launches ad-funded mobile video service

by Alison Donnelly, Marketing, 03-Jul-08, 14:50

LONDON - Orange has launched an advertising-supported video magazine service called Zap!, which will offer free video clips to all customers with a video-enabled 2G or 3G handset on both pay-as-you-go and monthly contracts.

Freeview changes brand to Freeview+

by Alison Donnelly, Marketing, 03-Jul-08, 12:09

LONDON - Freeview is bringing its digital TV recorder (DTR) brand up-to-date by switching to the name Freeview+.

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Birmingham NEC to rebrand as LG Arena

by Staff, Marketing, 03-Jul-08, 11:15

LONDON - Consumer electronics brand LG Electronics has signed an eight-year sponsorship deal with Birmingham's NEC Arena.

BP signs up for London 2012

by Ed Kemp, Marketing, 03-Jul-08, 09:00

LONDON - BP has become the latest tier-one partner for the London 2012 Olympics.

Marks & Spencer director of food Steven Esom exits company

by Jemima Bokaie, Marketing, 02-Jul-08, 13:42

LONDON - Marks & Spencer's director of food, Steven Esom, has the left the retailer as it announced a 4.5% drop in food sales and unveiled a strategy aimed at meeting 'challenging market conditions'.

Sky hunts agency for Picnic launch

by Ed Kemp, Marketing, 01-Jul-08, 12:30

LONDON - BSkyB is searching for a marketing agency to handle the launch of its Picnic offering, which will enable terrestrial viewers to recei ve its pay TV channels and non-satellite customers to access its broadband network.