Welsh Assembly holds pitch for climate change brief

by Bill Britt Marketing 07-Feb-08, 12:02

LONDON - The Welsh Assembly Government is searching for an agency to develop a creative strategy and through-the-line campaign for all climate change activity in Wales.

The Central Office of Information (COI) is managing the pitch, which takes place on 8 February and includes Golley slater, Different and TBWA/Manchester.

The campaign aims to raise awareness among consumers of their own personal impact on climate change and educate them in ways that they can reduce their carbon footprint through reducing energy and water consumption ion the home.

Sara Moseley, head of communications at the Welsh Assembly Government, said 'To reduce Wales' greenhouse gas emissions, we need to know what will motivate people to change and effectively show the impact of climate change on them and their children'.