Samsung launches Giorgio Armani LCD TV
by Alex Brownsell Marketing 12-May-08, 13:00
LONDON - Samsung is expanded its strategic alliance with fashion guru Giorgio Armani by rolling out a new premium LCD TV.
The two parties signed an initial agreement in September last year. Samsung's aim is to produce a range of luxury portable consumer electronics products.
The new Armani/Samsung premium LCD television is the second product to spring from the collaboration, after a mobile phone was released last year.
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The Korean consumer electronics brand recently launched its LCD TV Series 6 across Europe. The release was backed by a series of TV, outdoor and press ads featuring Chelsea Football Club players.
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Comments
David Llewelyn-Jones - 12/05/2008
GA is becoming such a diverse brand... A good thing?