Dubai hotel group names marketer to launch Atlantis, The Palm
by Alex Brownsell Marketing 15-May-08, 14:20
LONDON - Soon-to-open Dubai-based luxury hotel Atlantis, The Palm has appointed Jenny Naylor as vice president for marketing.
Naylor joins the hotel from its sister group One&Only Resorts, also owned by Kerzner International.
She operated as director of brand communications for One&Only Resorts between 2003 and 2007.
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The new marketing boss is developing a debut campaign to help create a brand identity for Atlantis, The Palm. She is also charged with establishing a new CRM programme.
The ocean-themed hotel, which has more than 1,500 rooms, opens in September.
The holiday destination is a $1.5bn joint venture involving Dubai Government-owned investment group Istithmar.
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