Wallpaper* opens black book
by Nicola Clark Marketing 09-Jun-08, 14:20
LONDON - IPC's flagship lifestyle monthly Wallpaper* is launching a special 'Secret Elite' edition, which will give away its best contacts and venues across the design, fashion and travel worlds.
The issue will include a sealed section featuring names, numbers and addresses covering a range of the best places to visit for travel, culture and food. It also includes hot tips for design, bars and tailors.
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Additionally the special edition - which hits the shelves June 12 - will include a special code which can be used to access more contact details on wallpaper.com. The code will be printed on the spine of the Secret Elite issue.
The issue will also have a special cover treated in photosensitive ink - which means that key elements are only visible in sunlight.
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Comments
Dan Williamson - 09/06/2008
On the spine? As in full view of everyone in the shop?
Ian Darby - 09/06/2008
The "secret code" on the spine of my copy of Wallpaper is "cache".
Jeremy Lee - 09/06/2008
How strange - that's the same as our one. Not that secret after all then.