Marketing, 17 June 2008, 00:00am

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BBC iPlayer wins marketing prize

 

The launch of BBC's iPlayer has been awarded the prestigious Marketing Moment of the Year accolade at this year's Marketing Society Awards for Excellence.

The award, voted for by attendees of the Marketing Society Awards dinner, reflects the unprecedented success of the BBC's broadband catch-up TV service.

Since it launched last year, it has received more than 75m download requests, with the average number of requests in the last fortnight of May hitting 716,000, a record for a two-week period.

The iPlayer launch beat off competition from Facebook, the Apple iPhone debut, Eurostar's move to St Pancras and Cadbury's 'Gorilla' ad to scoop the title.

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