Boots unveils 'carefree summer' campaign

by Jemima Bokaie, Marketing 24-Jun-08, 10:37

LONDON - Boots is promoting the 'carefree-ness of summer' in its latest advertising campaign.

The work, created by Mother, positions the health and beauty retailer's products as an important aid to enjoying the summer.

The first ad features Soltan Once Kids suncream. It aims to encourage mothers to use the cream, which offers six hours of sun protection, on their children by showing that it does not need to be continually reapplied throughout the day.

The second ad, which features women bouncing on grass, supports the retailer's range of leg products. It is promoting items such as Veet hair-removal cream, which is on offer at Boots at up to 50% off.

Both ads continue to use the 'Here come the girls' soundtrack, which was introduced in the retailer's Christmas campaign.