Freeview changes brand to Freeview+

by Alison Donnelly, Marketing 03-Jul-08, 12:09

LONDON - Freeview is bringing its digital TV recorder (DTR) brand up-to-date by switching to the name Freeview+.

The brand refresh follows the appointment of Beattie McGuinness Bungay to its £5m ad account earlier this week. The agency will be involved in developing a campaign for Freeview+ DTRs in the run-up to Christmas.

Rob Farmer, director of marketing communications at Freeview, said: 'There are more than one third of a million Freeview digital TV recorders in households and that's been achieved with relatively little marketing support. We are now upping our efforts and since '+' has entered the vernacular in recent years, we think it makes sense to reposition ourselves to take advantage of that.'

The Freeview+ range will be one of the most comprehensive in the market, including basic boxes, DVD recorders, DVD and VHS combination recorders and TVs with Freeview+ built in. It will also feature a greater number of products from a range of brands including Humax, Goodmans, LG, Sony, Sharp and Tvonics.

Comments

Jeremy Lee - 03/07/2008

Isn't the addition of the symbol '+' without making any real changes rather meaningless? Join the debate: http://community.brandrepublic.com/forums/t/6327.aspx