Nokia links with Lonely Planet to offer phone-based maps

by Alison Donnelly, Marketing 20-Aug-08, 14:08

LONDON - Nokia had joined forces with travel company Lonely Planet to sell maps and city guides to consumers who use its mobile phone handsets.

The partnership is the latest in a string of extended services that Nokia is providing for customers who internet-based services. It recently tied up with Warner Music, Sony BMG and Universal Music Group to provide music downloads for handset users.

Users of Nokia Maps can download information about more than 100 popular tourist locations provided by Lonely Planet.

The downloads cost £5.99 and the guides will help travellers to find recommended places to eat, shop and sleep, as well as describing the popular sights and nightlife for each destination.

Lonely Planet is a global travel information company that has more than 360 writers, researchers and photographers, producing travel books, digital guides, wireless applications and television programmes.