Air Wick supports latest variant with TV ad

by Staff, Marketing 01-Sep-08, 10:30

LONDON - Air Wick is launching a new campaign to help promote the latest addition to its range, Air Wick Aqua Essences.

The TV ad, part of Air Wick's £25m annual marketing push, breaks on 8 September and will be supported by a digital and point-of-sale push. The new product will also feature in the Reckitt Benckiser-owned brand's sponsorship of ITV1 soap opera Emmerdale. The campaign is by ad agency Euro RSCG.

The Aqua Essences range comes in three fragrances - Freesia and Jasmine; Morning Mist; and Magnolia and Cherry Blossom - and in Freshmatic, electrical, candle and aerosols formats. The product comes with an RRP of £5.99.