KFC takes a seat at the breakfast table

by Gemma Charles, Marketing 13-May-08, 14:11

LONDON - A new era in fast-food retailing was ushered in last week in central London as KFC launched its A.M. breakfast menu. In a radical move, the chicken restaurant chain is planning to take a bite out of the lucrative breakfast market, which, according to Sandelman & Associates, accounts for 10% of all fast-food sales.