The rise of the chief marketing officer

by Jame Simms, Marketing 24-Jun-08, 08:45

LONDON - The revelation that News International (NI) is searching for its first chief marketing officer to oversee marketing in its Times Media and News Group Newspapers divisions, potentially diluting the roles of marketing directors Katie Vanneck and Roland Agambar, begs two key questions. What should a head of marketing do if someone is brought in over their head to take over elements of their role? And what defines the new breed of CMO emerging in UK corporate life?