Roger Federer plays comedian in Nike ad
by Ed Kemp, Marketing 03-Jul-08, 16:17
LONDON - Five-time Wimbledon champion Roger Federer is to star in a TV ad that reveals the secret of his success: 'The Coach'.
Nike's tennis ad features comedian Rhys Darby, who plays Murray the band manager in cult HBO comedy show Flight of the Conchords, which airs on BBC Four in the UK.
In the ad, Darby plays the coach who keeps Federer on his game by testing him when he least expects it.
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The coach strikes in Federer's home, where an impromptu match ensues, destroying the tennis star's house and ending in the coach's defeat.
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Comments
David Llewelyn-Jones - 03/07/2008
Great idea, pretty good execution. Long may Mr. Federer reign. All the best to him for the rest of SW19.
Peter Rose - 04/07/2008
Is it 'inspired by' or 'paying homage to' another great star performance? - that of Peter Sellers whose razor sharp reflexes are tested by impromptu challenges (yes, at home) by his trusty manservant, in The Pink Panther.
Luke Phebey - 04/07/2008
Yeah I saw it on the Virgin Media website. It;'s quality, there's two different copies, must be some big thing with Nike going on cos the guy Ritchie ad is on there too.