Latest Issue
View the latest edition of Marketing Direct online.
Subscribe here to the magazine edition.
Must Read
IDM Summer School 'virtually certain' to go ahead
by Lucy Fisher,
Marketing Direct
04-Jul-08, 13:00
ParalympicsGB launch first DRTV campaign featuring Paul McCartney
by Sarah Johnson,
Marketing Direct
04-Jul-08, 10:40
IPA 'TouchPoints' survey heralds mixed tidings for direct mail sector
by Lucy Fisher,
Marketing Direct
03-Jul-08, 12:30
TFL appoints Carlson for 'Smarter Driving' campaign
by Sarah Johnson,
Marketing Direct
03-Jul-08, 13:00
ADVERTISEMENT
Also in the News
Guide Dogs launch terror attack themed campaign
02-Jul-08, 10:20
Iceland appoints The Black Hole to manage loyalty card
01-Jul-08, 13:00
Digitaltmw creates 'head of innovation' role
27-Jun-08, 11:30
Thomas Cook appoints Jaywing and Inbox
26-Jun-08, 12:30
Features
Natasha Hill rings changes for fundraising
by Lucy Fisher,
Marketing Direct
02-Jun-08, 13:00
Lucy Fisher meets Cancer Research UK director of supporter marketing Natasha Hill, and finds her a force to be reckoned with.
Creating the perfect mix in data analysis
by David Murphy,
Marketing Direct
02-Jun-08, 13:00
It is not easy to blend online and offline data but a trio of new solutions are at hand.
Legal Eagle - Buy second-hand data carefully
by Victoria Southern,
Marketing Direct
02-Jun-08, 11:00
Q: We are thinking about buying a customer list from another company. What can we use the data for?
Segmenting data no easy task
by Melanie May,
Marketing Direct
02-Jun-08, 13:00
Segmenting B2B databases by business owners' attitudes gives an accurate picture of the personalities being mailed to, but the jury is split on its usefulness.
Blogs
Want to improve iTV? Use mobile phones as remote controllers
By Lazar Dzamic /
Lazar Dzamic' Blog
iTV as a digital marketing channel is in dolldrums. There is a simple solution for revolutionising it. There was an interesting piece of statistics...
Widgets will replace email as a marketing tool in 5 years
By Lazar Dzamic /
Lazar Dzamic' Blog
Here's my neck on a chopping board: I think that widgest are going to be for online marketing what SMS was for mobile - a distruptive technology...
Four types of market conversations
By Lazar Dzamic /
Lazar Dzamic' Blog
If a 'conversation' is the new marketing paradigm - as the supporters of the Web 2.0 world claim - then there are several meanings of the...
Forums
Most Discussed Stories
Jobs
- Ad Operations Executive
- £24k + benefits
- Manging Director
- £101-£120000
- International Senior Product Manager
- To £55,000 and benefits
- Account Planner
- £32k-£39k
