Intelligent Direct Marketing

Organised by Haymarket Conferences
09-Jul-08

Only 1 week to go to join delegates already booked on from major brands such as Mastercard, Google, BHS, Next and Citibank.

Radisson SAS Portman, London, 9 July 2008

How can you bring your data to life, accurately segment it and optimise your channel choice to drive loyalty and long-term value rather than merely short-term return?

• Bring Segmentation To Life

Make your data work for you: utilise the latest metrics and tools to effectively segment your database and profile your customer for targeted campaigns that resonate with your audience

• Lasting Loyalty

Turn short-term custom into long-term loyalty by examining the customer lifecycle and angaging customers at all touchpoints for demonstrable, sustained custom

• Winning Online and Offline Strategy

Create lucrative multi-channel campaigns by integrating your online and offline data, creating a 'single customer view' and reflecting current customer media consumption

For further details and enquiries please call 020 8267 4011.

Hear what Clara Avery, Head of Direct Marketing and Sales at Macmillan Cancer Support and one of our speakers, describes as 'My Best Data Decision' in her recent interview with Marketing Direct. Click on http://www.brandrepublic.com/login/News/795328/