Features
Natasha Hill rings changes for fundraising
by Lucy Fisher, Marketing Direct 02-Jun-08, 13:00
Lucy Fisher meets Cancer Research UK director of supporter marketing Natasha Hill, and finds her a force to be reckoned with.
ADVERTISEMENT
Features
The next big thing ... Collaborative marketing
by Sarah Johnson,
Marketing Direct
02-Jun-08, 14:00
How can agencies and clients harness collaborative marketing?
What every client needs to know about online media planning
by Amy Lennox,
Marketing Direct
02-Jun-08, 11:00
Top tips from a media planning specialist.
How can brands bolster their image via marketing emails?
by Marketing Direct,
Marketing Direct
02-Jun-08, 12:00
Marketing Direct asks three industry insiders how to approach email marketing.
Creating the perfect mix in data analysis
by David Murphy,
Marketing Direct
02-Jun-08, 13:00
It is not easy to blend online and offline data but a trio of new solutions are at hand.
Legal Eagle - Buy second-hand data carefully
by Victoria Southern,
Marketing Direct
02-Jun-08, 11:00
Q: We are thinking about buying a customer list from another company. What can we use the data for?
Data player - Christian Robinson, MD and head of marketing, Firebox
by Marketing Direct,
Marketing Direct
02-Jun-08, 14:00
Marketing Direct takes a look at the cv of this months data player.
My best data decision - Simon Kaffel, BSkyB
by Marketing Direct,
Marketing Direct
02-Jun-08, 14:00
The creation of the Contingency database, a standalone database delivered from our operational customer management systems.
Do you think Royal Mail's privatisation would improve the postal service?
by Marketing Direct,
Marketing Direct
02-Jun-08, 11:00
Consumers answer this month's question.
Segmenting data no easy task
by Melanie May,
Marketing Direct
02-Jun-08, 13:00
Segmenting B2B databases by business owners' attitudes gives an accurate picture of the personalities being mailed to, but the jury is split on its usefulness.
Digital player: Kevin Cornils
by Lucy Fisher,
Marketing Direct
02-Jun-08, 14:00
As managing director of Advertising.com and CEO of affiliate network Buy.at, Cornils has a unique perspective of direct marketing in the online ad space.
Tools
Case Studies
Argos - Big idea brings big returns
by Sarah Johnson,
Marketing Direct
02-Jun-08, 14:00
Sometimes the most inventive ideas are the simplest, although simple does not always mean easy to pull off.
Detailed profiles build sales
by Stuart Derrick,
Marketing Direct
02-Jun-08, 12:00
When your business is selling something that practically every other business needs, you might be forgiven for thinking that targeting was not that high on the list of marketing priorities. However, for storage supplier Rapid Racking, identifying its most profitable customers has been at the heart of recent business development.
T-Mobile grants a licence to speak openly
by Sarah Johnson,
Marketing Direct
01-May-08
LONDON - Engaging with B2B prospects to offer them a good deal on telecommunications packages can be an uphill struggle.
N&P give a charitable incentive to vote
by Sarah Johnson,
Marketing Direct
01-May-08
LONDON - Your average company shareholder is a time-pressed individual. Getting him to vote on the future of the company in which he has a stake can require some persuasive tactics.
Critique
Proximity's Caitlin Ryan reviews direct mail
by Caitlin Ryan, Executive creative director, Proximity London,
Marketing Direct
01-Jan-08
It's a mixture of B2B and B2C mailers this month. I'll start with the only piece to have a wintry feel, which is from Sky (4).
David Brown and Rebecca Rae review FMCG DM
by David Brown and Rebecca Rae, Joint creative directors, CraikJones Watson Mitchell Voelkel,
Marketing Direct
05-Nov-07
Dentists earn their money. Actually, they earn a lot of money.
Honda's Mick Doyle reviews automotive DM
by Mick Doyle, Manager of customer understanding, Honda,
Marketing Direct
04-Sep-07
Marketing Direct's monthly look at the highs and lows of direct marketing. This month: automotive mailers...
The AA's Jonathan Pearce reviews email marketing
by Jonathan Pearce, Head of acquisition, the AA,
Marketing Direct
26-Jul-07
The use of email continues to grow, as businesses realise its power. There are good examples of the medium being used incredibly well, but others abuse it, seeing it as an opportunity to blast their base for a quick buck.
Jobs
- Ad Operations Executive
- £24k + benefits
- Manging Director
- £101-£120000
- International Senior Product Manager
- To £55,000 and benefits
- Account Planner
- £32k-£39k
