Direct Marketing News - Latest Direct Marketing News

IDM Summer School 'virtually certain' to go ahead

by Lucy Fisher, Marketing Direct 04-Jul-08, 13:00

LONDON - The Institute of Direct Marketing (IDM) has said that its Summer School is 'virtually certain' to be reinstated, having received a pledge of £15,000 from Royal Mail at its annual Patrons Dinner last night.

ParalympicsGB launch first DRTV campaign featuring Paul McCartney

by Sarah Johnson, Marketing Direct, 04-Jul-08, 10:40

LONDON - The British Paralympics Association has launched its first direct response television campaign with direct agency Mike Colling & Co (MC&C) and Team Saatchi.

IPA 'TouchPoints' survey heralds mixed tidings for direct mail sector

by Lucy Fisher, Marketing Direct, 03-Jul-08, 12:30

LONDON - Consumer survey reveals 13 % rise in 'nuisance factor' of DM, yet a third claim to have responded to direct mail in the past year

The campaign will encourage londoners to drive better

TFL appoints Carlson for 'Smarter Driving' campaign

by Sarah Johnson, Marketing Direct, 03-Jul-08, 13:00

LONDON - Transport for London (TfL) has appointed Carlson Marketing to its roster for a three year contract.

Green standard proposes strict rules for DM production

by Noelle McElhatton, Marketing Direct, 02-Jul-08, 14:55

LONDON - A new standard is recommending draconian rules for the production of direct marketing campaigns to reduce their environmental impact

The Guide Dogs for the Blind Association

Guide Dogs launch terror attack themed campaign

by Sarah Johnson, Marketing Direct, 02-Jul-08, 10:20

LONDON - The Guide Dogs for the Blind Association has launched a direct campaign focusing on how a guide dog would save its owners life in a terrorist attack.

Iceland appoints The Black Hole to manage loyalty card

by Sarah Johnson, Marketing Direct, 01-Jul-08, 13:00

Iceland Foods has appointed The Black Hole to develop its CRM strategy as it rolls out its customer loyalty card nationwide.

Norwich Union launches DM campaign to promote equity release

by Sarah Johnson, Marketing Direct, 30-Jun-08, 12:30

LONDON - Norwich Union has launched a campaign using direct response channels to promote the benefits of equity release for the over 55s.

Digitaltmw creates 'head of innovation' role

by Sarah Johnson, Marketing Direct, 27-Jun-08, 11:30

LONDON - Digitaltmw, the digital division of Tullo Marshall Warren (TMW), has promoted Chris Tyas, to a newly created position as head of innovation.

Thomas Cook appoints Jaywing and Inbox

by Sarah Johnson, Marketing Direct, 26-Jun-08, 12:30

LONDON - Thomas Cook Financial Services has appointed data specialist, Jaywing to lay the groundwork for its marketing strategy as it continues to look for a new direct marketing agency to handle its main creative account.