DLG acquires Positive Response

by Sarah Johnson Marketing Direct 06-May-08, 12:10

LONDON - DLG has acquired specialist call-centre Positive Response for an undisclosed sum as it launches a new dedicated lead generation division.

The launch comes at the same time as a new strategic alliance between the UK lifestyle data provider and Clash-Media, the digital lead generation specialist. DLG has said this will be the first of a number of new strategic partnerships and reflects the company’s aim to provide data across all channels.

Jeremy Whitaker, CEO of DLG said: “Our ambition is to deliver a fully integrated, multi-channel data service from the point of data collection, right through ongoing lead qualifying to the end result of the client making the sale.

“The acquisition of Positive Response in combination with DLG’s digital networks allows us to further leverage our relationships with millions of opted-in UK consumers and the data they provide to us.”

Positive Response is a 40-seat call centre that has been operating for over 20 years.