Intelligent DM conference reveals line up

by Stuart Derrick Marketing Direct 13-May-08, 10:20

LONDON - Top direct marketing brands are being brought together to share the secrets of effective database management, at Marketing Direct’s latest conference.

Intelligent DM is a one-day event that shows marketers how to drive long-term customer loyalty through effective segmentation and strategic use of on and offline channels. It features presentations from brands including BBC, British Gas, Game.co.uk. Macmillan Cancer Support, Sky and Eurostar.

As well as in-depth case studies, the conference includes an interactive Q&A session where brands can question the DMA’s legal experts on the thorny issue of data protection.

M&S Money head of customer intelligence and analysis, Martin Squires will chair the event, which is held at London’s Radisson SAS Portman on 9 July 2008.

For full details, go to www.directmarketingconference.co.uk