Features
Metrics that could make life easier
by Noelle McElhatton, Marketing Direct 01-Dec-08
If there is one topic likely to raise temperatures and make the blood of marketers and media types boil, it's media research.
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Forums
Forum: Should charity DM use commercial practices?
Marketing Direct, 05-Nov-07
ADRIAN SARGEANT Chair in fundraising, Indiana University We continue the debate raised at Octobe...
Forum: Can British DM still learn from the US?
Marketing Direct, 02-Oct-07
As the US DMA07 convention* starts, we ask what's new for UK DM to discover.
Is the DM industry paying lip service to eco-friendly issues?
Marketing Direct, 04-Sep-07
Direct mail has a 'junk mail' stigma attached to it, associated with the idea of being wasteful. But in the last six months, the industry has become more aware of the importance of environmental issues and its relevance to direct mail.
Do firms know when enough is enough with email marketing?
Marketing Direct, 26-Jul-07
Overuse, misuse, abuse: they are all rife in the email marketing world. But email works - ROI figures from our clients and the DMA are becoming ever more impressive, and prove that some consumers respond extremely positively to the medium.
Tools
Marc Nohr Column
I've been drawn into the Obama web
by Marc Nohr,
Marketing Direct
01-Dec-08
So Obama did it. No vote-counting shenanigans or outbreaks of polling booth racism. In January he becomes president. His strategists' BlackBerries will already have bleeped with invitations to offer expertise in countries with forthcoming elections of their own. Including the UK.
When award-winners turn into losers
by Marc Nohr,
Marketing Direct
01-Nov-08
It is rarely a good idea to send emails written in anger.
Lessons from an old master copywriter
by Marc Nohr,
Marketing Direct
06-Oct-08
I am desperately trying to halt my decline into old fartdom.
Getting personal with Generation Y'ers
by Marc Nohr,
Marketing Direct
01-Sep-08
When the Governor of the Bank of England increased interest rates recently he wrote a letter to the Chancellor of the Exchequer to give him prior warning - a protocol established when Gordon Brown gave the Bank interest-raising powers a decade or so ago.
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