Features
Best ideas shouldn't be given for free
by Marc Nohr, Marketing Direct 01-May-08
LONDON - I don't often receive delightful mail at work, but I did recently. It was from a client asking me to send her an invoice for our agency's participation in a pitch. It was the second such letter I'd received in three months.
ADVERTISEMENT
Forums
Forum: Should charity DM use commercial practices?
Marketing Direct
05-Nov-07
ADRIAN SARGEANT Chair in fundraising, Indiana University We continue the debate raised at Octobe...
Forum: Can British DM still learn from the US?
Marketing Direct
02-Oct-07
As the US DMA07 convention* starts, we ask what's new for UK DM to discover.
Is the DM industry paying lip service to eco-friendly issues?
Marketing Direct
04-Sep-07
Direct mail has a 'junk mail' stigma attached to it, associated with the idea of being wasteful. But in the last six months, the industry has become more aware of the importance of environmental issues and its relevance to direct mail.
Do firms know when enough is enough with email marketing?
Marketing Direct
26-Jul-07
Overuse, misuse, abuse: they are all rife in the email marketing world. But email works - ROI figures from our clients and the DMA are becoming ever more impressive, and prove that some consumers respond extremely positively to the medium.
Tools
Marc Nohr Column
Best ideas shouldn't be given for free
by Marc Nohr,
Marketing Direct
01-May-08
LONDON - I don't often receive delightful mail at work, but I did recently. It was from a client asking me to send her an invoice for our agency's participation in a pitch. It was the second such letter I'd received in three months.
User engagement must be measured
by Marc Nohr,
Marketing Direct
01-Apr-08
Marc Nohr gives his opinions on social networking
Choice is often a double-edged sword
by Marc Nohr,
Marketing Direct
05-Mar-08, 14:00
Go into a coffee shop and ask the baseball capped teenager behind the counter for a coffee. Not so easy, says Marc Nohr
Comments (1)
Who says that consumers know best?
by Marc Nohr, the managing partner of Kitcatt Nohr Alexander Shaw,
Marketing Direct
05-Feb-08
You can't come across a marketing magazine or agency pitch these days without talk of "co-creation". Though the term has its roots in Alvin Tofler's idea in 1979 of the Prosumer (a contraction of Producer and Consumer), it has become achingly hip in recent months. And as direct marketers it's right up our street - redolent as it is of the concepts of customer-centricity, interactivity and dialogue that lie at the heart of DM.
Jobs
- Ad Operations Executive
- £24k + benefits
- Manging Director
- £101-£120000
- International Senior Product Manager
- To £55,000 and benefits
- Account Planner
- £32k-£39k
