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MOST RECENT

Want to improve iTV? Use mobile phones as remote controllers

by Lazar Dzamic 23 May 2008 12:13 AM

iTV as a digital marketing channel is in dolldrums. There is a simple solution for revolutionising it. There was an interesting piece of statistics in one of the recent issues of a digital trade magazine: the market for the interactive TV advertising...

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Widgets will replace email as a marketing tool in 5 years

by Lazar Dzamic 09 May 2008 2:11 PM

Here's my neck on a chopping board: I think that widgest are going to be for online marketing what SMS was for mobile - a distruptive technology that will change the way we do things, quite unexpectedly. I believe that widgets will replace email as...

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Four types of market conversations

by Lazar Dzamic 13 Dec 2007 10:26 AM

If a 'conversation' is the new marketing paradigm - as the supporters of the Web 2.0 world claim - then there are several meanings of the word that brands need to be aware of. It is difficult to find a marketer these days that doesn't talk...

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MOST DISCUSSED

Is meta-data the last planning application in digital?

by Lazar Dzamic 25 Jun 2007 5:14 PM

An important distinction for un-initiated: this is not about meta-tags and search engine optimisation. It is about marking (oh, well, tagging, then...) content on the site (and its accompanying search and browse functionalities) so it makes sense to visitors...

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How would you know that your email is open?

by Lazar Dzamic 16 Apr 2007 3:10 PM

The effect of 'preview panes' on email reporting figures One of the misteries of the current email marketing - that a client asked me about recently - is how come the opening rates are falling when almost everybody uses a 'preview pane'...

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