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Must Read
Sister companies merge to create The Lateral Group
by Sarah Johnson,
Marketing Direct
10-Oct-08, 11:00
Comments (2)
DLG "not up for sale" despite Icelandic parent's woes
by Noelle McElhatton,
Marketing Direct
09-Oct-08, 13:14
King promoted to CEO role at OgilvyOne
by Noelle McElhatton,
Marketing Direct
09-Oct-08, 10:48
REaD Group takes sole ownership of meta-morphix
by Noelle McElhatton,
Marketing Direct
09-Oct-08, 09:44
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Legal Eagle
The limits of SMS and Bluetooth
01-Oct-08
Features
Mail order businesses get bigger and better
by Noelle McElhatton, Marketing Direct, 01-Oct-08
Mail order giant N Brown is broadening both its audience reach and its internet marketing, largely, without agencies.
List buying - Why quality pays
by Lucy Fisher, Marketing Direct, 01-Oct-08
The tenet that you get what you pay for rings true in the world of email lists, where client companies take shortcuts at their peril.
Home shopping - Paper mates
by Kim Benjamin, Marketing Direct, 01-Oct-08
A surge in home shopping is being driven by web sales, but the paper catalogue has a complementary role to play.
Envelopes - Window cleaning
by Catherine Dawes, Marketing Direct, 01-Oct-08
Window envelopes are now as easy to recycle as full-paper alternatives, with options ranging from corn starch to cellulose.
Digital Academy
Comments (1)Blogs
What goes around.....
By Charles Ping /
Many a small thing
An interesting aticle on The Register this morning highlights the fact that even a data literate DM'er like myself has to aknowledge the power of...
What about licensing clients to run pitches?
By CHRIS BARRACLOUGH /
Barraclough on marketing and creativity
Recently Brand Republic reported another pitch that never really was. Well, 3 pitches apparently. Innocent Drinks seduced various agencies into...
When does targeting become intrusive?
By Charles Ping /
Many a small thing
This is a question that has vexed marketers for many years. I remember years ago working with a mail order company with full CTI integration...
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