Facebook gives advertisers own profiles with new ad system
by Jacquie Bowser,
Brand Republic
07-Nov-07, 09:20
LONDON - Facebook has launched an ad system that enables advertisers, including Coca-Cola and The New York Times, to set up their own profile page as well as place ads into users' news feeds.
Comments
I have visited the Coca Cola Facebook page. It has a huge logo which looks great. Coke was founded in 1886 as well, worth knowing. I would be interested to know what happens next...
What happens next with Coke's Page on Facebook?
Perhaps they might mention that they are rumoured to be complicit in the murder of trade union activists in Colombia?
ttp://killercoke.org/
That they have been the subject of an ethical boycott and banned from the university campuses in Ireland for their human rights transgressions.
http://www.indymedia.ie/article/74064?include_comments=true&print_page=true
Who knows what will appear on Coke's Facebook page?
I would wager Bertozi that you won't hear the aforementioned.
That link is already on Coke's discussion board William. http://www.facebook.com/topic.php?uid=8336965364&topic=3324
The real issue is whether Coke &/or Facebook take it down, or if they are happy to engage with the issues raised......
You are right Graeme, advertisers will be judged by how they deal with the commentary in these environments that encourage dialogue. Not sure they would welcome William as a Fan but but perhaps a free crate of coke that has not passed throught the hands of killers would make him happier - nudge nudge Coke?
Facebook: extends ad offering
Comments
M BERTOZZI - 07/11/2007
I have visited the Coca Cola Facebook page. It has a huge logo which looks great. Coke was founded in 1886 as well, worth knowing. I would be interested to know what happens next...
William Lynch - 07/11/2007
What happens next with Coke's Page on Facebook? Perhaps they might mention that they are rumoured to be complicit in the murder of trade union activists in Colombia? ttp://killercoke.org/ That they have been the subject of an ethical boycott and banned from the university campuses in Ireland for their human rights transgressions. http://www.indymedia.ie/article/74064?include_comments=true&print_page=true Who knows what will appear on Coke's Facebook page? I would wager Bertozi that you won't hear the aforementioned.
Graeme Wood - 08/11/2007
That link is already on Coke's discussion board William. http://www.facebook.com/topic.php?uid=8336965364&topic=3324 The real issue is whether Coke &/or Facebook take it down, or if they are happy to engage with the issues raised......
M BERTOZZI - 08/11/2007
You are right Graeme, advertisers will be judged by how they deal with the commentary in these environments that encourage dialogue. Not sure they would welcome William as a Fan but but perhaps a free crate of coke that has not passed throught the hands of killers would make him happier - nudge nudge Coke?