Reuters sets sights on more partnerships

by Fiona Ramsay, Media Week 18-Dec-07, 13:55

LONDON – Reuters plans to seal several partnerships with media owners next year to build on the momentum of the launch of a co-branded daily world business report with the International Herald Tribune.

Gary Williams, head of media sales at Reuters, told Media Week there were high-level discussions about similar partnerships in the works for 2008. "There is more of that to come, using respective brands to make more of an impact," he said.

Williams said Reuters was trying to be more "embedded" with clients, by creating more joint ventures where Reuters content is placed within third-party publications or websites.

Starting in January, the business sections of the IHT and www.iht.com will be renamed Business with Reuters.

The IHT and Reuters will offer advertisers joint marketing and sponsorship opportunities.

Last week, Reuters and the Financial Times signed a partnership, with the former agreeing to supplying video to the FT.com in addition to the photo, world news, business news and data that it already offers to Reuters.