Media Week Feature Channels - Media Week Features

I'm with the b(r)and

by Mike Fletcher, Media Week 01-Jul-08, 07:30

As the UK summer festival circuit continues to grow each year, Media Week reports on how brands head outdoor to target consumers brought together by live music and entertainment.

COMMENTS

Gates influenced media world more than anyone else

by Steve Barrett, Media Week
01-Jul-08

As blogger Mel Carson notes elsewhere on this page, the retirement of Bill Gates from Microsoft last Friday marks the end of an era.

Reviews are an integral part of print's love affair with TV

by Tess Alps, Media Week
01-Jul-08

Gill Hudson, the fabulous editor of the Radio Times, recently bemoaned the fact that some newspapers (the Telegraph and the whole Associated Group) have decided to abandon their TV reviews, on the grounds that audiences are now viewing such a wide range of channels that a morning-after review could not hope to be relevant to its readers.

Sue Unerman, chief strategy officer at MediaCom

We will drive profit by embracing emerging technologies

by Sue Unerman, Media Week
01-Jul-08

This week is an anniversary - it has been 80 years since the very first colour television transmission.

Colin Grimshaw, deputy editor of Media Week

Consultants' cost cutting won't cure strategic market ills

by Colin Grimshaw, Media Week
01-Jul-08

You wonder what is going on in the boardrooms of UK media-land when such media titans as Emap, ITV and News International have to resort to employing management consultants to tell them how to run their businesses.

Analysis

Planning Casebook: Matalan keeps women firmly in its sights

by Angie Browne, Media Week
24-Jun-08

Challenge: We produced a two-pronged media campaign for the 2007 autumn/winter period, targeting two distinct audiences - Matalan's core housewives with children market, as well as a fashion-conscious ABC1 audience.

Can Microsoft be Yahoo's white knight?

by Media Week, Media Week
01-Jul-08

While a recent ads deal between Yahoo and Google raises concern over the latter's dominance, a Microsoft bid for Yahoo could revive the competitive search market.

Statistics

Brand Barometer - Carlsberg scores a winner

by Sundip Chahal, Media Week
01-Jul-08

Amateur football team's acrobatic antics drive beer brand's buzz score to six-month high.

Vital Stats - Traditional media ads get most positive reactions