A forecast report for 2005 by the AA said internet advertising would increase in value by a mammoth 38.1%, with the nearest sector – outdoor – posting a more modest figure of 6.2% by the end of the year.
The slowest sector in terms of growth is expected to be the business magazine market with just 1.8% year on year.
The heavyweight sectors – national newspapers, regional newspapers and television – are also expected to show moderate gains of 2.7%, 2.9% and 2.5% respectively.
Radio and cinema are expected to perform better than their counterparts elsewhere in the industry with marginally higher growth figures of 4.5% and 4.8% correspondingly.
The AA said: “Advertising expenditure has recovered in 2004, with data for the first three quarters of the year pointing to an annual increase of 5%.
“Growth will continue in 2005, albeit at a slightly slower pace of 4.2%, when measured year-on-year.
“All media sectors are forecast to record real growth, with internet advertising expected to be the single fastest growing medium, increasing by over 38% when compared with expenditure in it in 2004.
By Kevin May
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