Beeney will assume responsibility for advertising and sponsorship across the brand, which includes the magazines TV Times, TV & Satellite Week, Soaplife and the UK’s biggest selling weekly, What’s On TV.
After leaving the National Magazine Company to become a sales executive at Capital in 1996, Beeney’s career saw him work his way up the ranks at the station, as he was promoted to network sales manager and, later, acting head of network sales.
He won Media Week’s Research Project of the Year Award in 2001, and secured UK radio’s largest ever sponsorship deal – an £8 million arrangement with Woolworths.
Neil Perkin, group advertising director for IPC tx, Connect and Key Accounts, said: “Marc is an industry award winner and his excellent trading credentials, combined with his experience of large scale sponsorship solutions, make him the ideal person for the job.”
Beeney, commenting on his appointment, said: “The challenge of taking these great brands forward in today’s fast changing media environment is a fantastic opportunity and one that, personally, I couldn’t wait to get involved in.”
Beeney takes up the post on 4 January 2005.
By Martin Hemming
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