IPC overhauls marine titles

by MediaWeek Media Week 22-Dec-04, 10:30

IPC Media’s Yachting Monthly and Motor Boat & Yachting magazines have been given a major makeover to coincide with the London Boat Show in the New Year.

Both titles will feature major editorial changes including new sections and a visual redesign.

Motor Boat & Yachting celebrated its centenary issue in July 2004 and Yachting Monthly is due to celebrate its own 100th edition in 2006.

Simon Owen, publishing director of the IPC Marine Group, said: “Both editorial teams have put a magnificent effort into of these redesigns – Motor Boat & Yachting has partied hard in its centenary year and it’s great to have it in such good shape as it slips into its 101st.

“The youngster, Yachting Monthly has its centenary to look forward to in 2006, but it’s still 21 at heart and we wanted to bring this to the fore and share the thrill of sailing with our readers.”

Yachting Monthly will go on sale on 13 January and Motor Boat & Yachting on 6 January.

By Kevin May